Overview: When conceptualizing was taking place there was new hype about Cyberpunk 2077 because of the tie-in anime that was released. The vaporwave/future aesthetic was on the mind and we try to capitalize on that social interest.
Challenge: Design a limited edition PC that capitalizes on the recent hype for Cyberpunk/Futuristic aesthetics.
Results: At the time, Fractal had just released the Pop cases and with our great business relationship with them we were able to get a case pretty quickly. We wanted to use some vaporwave aesthetics because we felt there was a lot of overlap between vaporwave and the cyberpunk design. I believe the katakana on the glass and the framework city scape on the removable front panel are just enough to convey the overall design while also not overdoing it.
Tokyo Dream
Collaborators:
Joshua Dubock - Videography/Photography
Product Design-
Illustration-
Photo Editing-
Logo Design-
Motion Graphics-
Tokyo Dream Hero Image:
Niteride
Tokyo Dream Hero Image:
Daylite
Niteride and Daylite: Tokyo Dream was meant to capitalize on the vaporwave/future aesthetic that we had noticed was popular with gaming setups. The front panel features a line-work cityscape and a large gradient sun that is a common trope for vaporwave art and the glass panel features sandblasted Kanji that translates to "Neon". We also ordered specific ring light fans to evoke a similar feeling to the neon signs of Tokyo nightlife.
Animated Header: This serves as the background for the product. It features subtle cctv like warping and flickering with matrix-like Japanese text "rain" falling down the side.
Tokyo Dream: Typeface featured - (Modified) Aviano Didone
Background Kanji translates to "Dream".
Product Video: Filmed and Edited by Joshua Dubock.