Overview: After the first wave of our launch of The Juicebox as a Limited Edition PC, we started to look at the customers comments and focused on a comment requesting a Boba Tea design. With wave two about 4 days away at the time, I began conceptualizing some ideas for the design. The original 10 flavors of The Juicebox line were designed by a different designer before I started so I needed to design something unique while also upholding the same visual style as the original set.
Challenge: Design new “flavors” for an existing product that felt unique while also upholding the visual style of the original products.
Results: We narrowed down the new designs to 3 flavors and color schemes. We wanted to make the colors of the boba line lean more towards a pastel color scheme as opposed to the bright colors of the original set. We also wanted to really lean more into the cute / kawaii design style to add some cute features to the design. Overall the 3 flavors came together within the week and I was very happy to broaden my portfolio with this cute design as I think I naturally lean more towards “masculine” design.
Boba Tea
Collaborators:
Daniel Gardiner - Juicebox Creator
Product Design-
Illustration-
Boba Tea Hero Image:
Strawberry Boba
Boba Tea Hero Image:
Matcha Boba
Boba Tea Hero Image:
Taro
Design: The original Juicebox flavors created this cartoon style so with the Boba Tea line we wanted to lean more into the cute-"kawai" styling with the small faces and the pastel colors.
Juicebox Hero Image:
Black Cherry
Special Halloween Flavor: For the "Spooky" season, we wanted to add a holiday flavor. We thought about ideas such as "Monster Blood" and "Pumpkin Juice" but we ultimately settled on a flavor that fit within the Juicebox line. The original idea was to offer the "Spooky Black Cherry" for a limited time up until Halloween 2022 and once that passed replace it with regular Cherry but due to time that never came to fruition so the Black Cherry flavor became a main stay to the line.